If you're always trying to be normal, you will never know how amazing you can be. - Maya Angelou

Marketing

As a senior in college, I did an independent study with my advisor about digital journalism. In the study, I had to write and design a guide for college newspapers on how to incorporate social media in the news industry.  At this time, social media was still new and people didn't really consider it for marketing. It was a way to spread news. 

To say the least, that guide is WAY outdated now. Social media has changed the game for not only journalism, but marketing as a whole. 

In fact, I didn't realize until a little over two years ago that I've been working in marketing the majority of my career. Sure, newspapers is journalism, but you also have to work on marketing the material on social media or making a story presentable that someone would want to pick up and read. Also, all of my "fandom" work can be considered marketing. 

In fact, my contributions to the Backstreet Boys fandom is what I believe helped me break into the marketing industry with my first marketing job. While I work for a software company whose market is nowhere near the Backstreet Boys' market, it's all about knowing how to get to right people in each scenario.

Marketing

As a senior in college, I did an independent study with my advisor about digital journalism. In the study, I had to write and design a guide for college newspapers on how to incorporate social media in the news industry.  At this time, social media was still new and people didn't really consider it for marketing. It was a way to spread news. 

To say the least, that guide is WAY outdated now. Social media has changed the game for not only journalism, but marketing as a whole. 

In fact, I didn't realize until a little over two years ago that I've been working in marketing the majority of my career. Sure, newspapers is journalism, but you also have to work on marketing the material on social media, or making a story presentable that someone would want to pick up and read. Also, all of my "fandom" work can be considered marketing. 

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social media

Social media is one of my specialties

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Crazy Numbers: A concert video I posted of Luke Bryan and Rhett Akins performing "That Ain't My Truck" has over 225,000 views. 

Small Fact: From July 2018 to November 2020, I increased my work's social media accounts follows by: Facebook (124%), Instagram (2,059%), and Twitter (100%). 

Overall: On all of my personal and fan page social media accounts, I have over 30,000 followers combined. 

Social media is a beast and it takes a lot of understanding on how to hit the right people with the right content. It is not a skill that you can pick up overnight. It takes a lot of research, looking through analytics, and knowing your audience to make using social media successful. 

The days of just posting one tweet, one photo without hashtags, or a link, are gone. You must try to coordinate the post in a way that will make people want to like your post, possibly click the link to see what you're promoting, or actually buy something. 

On BSBFangirls.com, I have opened a "Fangirl University" where I post "classes" about different topics and have several on social media. While it focuses mainly on fandom fans, check it out to see if it could help you. 

Visit the resource classes at BSBfangirls.com

Twitter Stats

From 10/1/20 to 12/31/20, @BSBFangirls received over 1.5 million impressions during the 91 day period. This is during the pandemic. In 2020 Quarter 1 (January to March), we received 2.2 million impressions.

@BSBFangirls: 9,056 followers

@KarahTheFangirl: 1,903 followers

*As of 1/1/21

Instagram Stats

From 11/2/20 to 12/1/20, @BSBFangirls' Instagram account reached over 66.5 thousand accounts. The Britney Spears post above received 22.1 thousand impressions. The Question of the Week above received 63 comments. 

@BSBFangirls: 8,644 followers

*As of 1/1/21

@nickcartermemes: 747 followers

@karahleigh: 1,717 followers

Facebook Stats

BSBFangirls.com's Facebook page began 2020 with 5,881 likes. In April, I began using some new techniques to make the Facebook page more conversastional and interactive. Our likes skyrocketed and has kept a steady pace as you can see in the graphic above. 

Page Likes: 13,257

Follows: 15,887

*As of 1/2/21

A simple post such as "Merry Christmas" recived 6.4k likes, 148 shares, and reached over 101 thousand people. 

YouTube Stats

For my personal YouTube account, I received nearly 326 thousand video views over the last year. I monetize my videos on my personal account, so I make money off videos that do not have any coprighted material (such as my vlog). This is an example that you do not need to have a crazy following such as a million subscribers to make money off your account. 

personal subscribers: 4,550

BSBFangirls Subscribers: 10,316

*As of 1/2/21

Because I mostly post TV clips on the BSBFangirls account, I do not make money on that account, but I had nearly 6 million views last year. 

While I do post a lot of TV clips on my fandom YouTube account, you can see that the original content, whether concert videos or my vlog, is what can make you money on YouTube. Be original. Be creative. Do something other people are not doing. 

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand.

Amy Jo Martin

Founder and CEO of Digital Royalty

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